To be recognized as a Teal organization… that is one of the aspirations on which Kento Digital Printing was founded in 2020, because innovation goes far beyond the technical part of the business and new times require new approaches.
So early and so deep was this concept incorporated into the company’s vision, that its logo and corporate identity are based on this color – teal, which some translate as “turquoise” – according to Frederic Laloux’s work on the evolution of managerial styles.
What is a Teal organization
In the case of Kento, a shared vision encourages us to go further, promoting transparency in the flow of information and the autonomy of employees, while avoiding hierarchies and niches. We believe in people and their ability to self-organize into effective and efficient teams, to make decisions, to develop their full potential and grow with the company.
According to Laloux, Teal management is the result of the historical evolution of collaboration in human organizations, classified with colors, starting from the most primitive models and reaching the most developed:
- Red organizations: They are the result of the division of labor and the exercise of power and fear as a resource to maintain order. The mafias are a clear example.
- Amber organizations: Highly hierarchical, rigid and structured, with formal roles and scalable ranks, they value stability and indisputable order, such as the military, most governments offices, and churches.
- Orange organizations: Their goal is to grow, maximize profits and outperform competitors. They incorporate concepts of meritocracy, personal responsibility and innovation. This is how large transnational corporations work.
- Green organizations: They retain the pyramid structure, but their corporate culture is based on values and empowerment as drivers of motivation. The author cites SouthWest Airlines and Zappos as examples.
- Teal Organizations: A concept currently in evolution, which sees the organization as a living organism with sensitive members, capable of responding through self-management, valuing transparency, and the joint progress of individuals and company.